How can I learn about wine without my head swirling?
I reside in Napa. As a wine lover, it’s my civic duty to know as much as possible about all types of vino. That means studying up. So I asked some of my wine friends like Peter Zachar (Insta: @PeterZachar) and got several tantalizing ideas.
I do not want to get overwhelmed because I’d be tempted to drink too much. Instead, I’m going to buckle down and focus on only a few of the suggestions listed below.
My goal is to connect with customers, educate them and help them select the best wines for their lifestyles and palates. I have some wine legs to stand on. I started visiting Wine Country from age 10, took numerous wine classes including at UCLA, have an affinity for Chateauneuf du Pape, and enjoyed numerous events like a wine and artisanal caramel pairing, a Harvest Lunch at Jordan Winery and, my favorite, a Burgundy Wine Tasting dinner at Bouchon in Beverly Hills.
While I’m not starting from scratch, it’s time to amp it up. If you were me, which would you try?
Or professional certifications for the Tasting Room, Inside Sales, Wine Club or Corporate Gifting?
Or more foundational certifications like those I found in Wine Magazine:
- Wine & Spirit Education Trust (WSET): from beginner to advanced palate and tasting skills.
- Court of Master Sommeliers: to become a sommelier.
- Institute of Masters of Wine (IMW): prestigious, under 400 Masters of Wine in the world.
- Wine Scholar Guild (WSG): to learn about wines from a particular country.
Right now I think I’m most interested in pursuing the WSET like photographer Kristen Georgi of Armchair Sommelier blog fame did. Thanks to the SOMM documentary, I am absolutely NOT going to become a Sommelier.